Web Analytics in simple terms means collection, analysis and reporting of web data.
Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. It helps us to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
There are many online tools and services which can be used with your website. Most popular of them are Google Analytics and Piwik (now Matomo)
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. https://www.google.com/analytics/
Matomo, formerly Piwik, is a free and open source web analytics application developed by a team of international developers, that runs on a PHP/MySQL webserver. It tracks online visits to one or more websites and displays reports on these visits for analysis. As of July 2017, Matomo was used by over 1,000,000 websites, or 1.3% of all websites, and has been translated to 54 languages. New versions are released regularly.
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