Location based content management for Deichmann

Business need

Deichmann is one of the biggest multibrand shoes selling multi store company having above 2687 stores in at least 22 countries. The website is in 27 different languages. The turnover of the company is estimated above €4.5 Billion, having employee count 33700.  To manage brand of such large scale they needed a social media suit and an application they should be able to manage content on different outlet-websites.

Lelesys received the requirement through one reputed agency in Europe.

Features

Neos plugin (software extension) which fetches the information from the Deichmann server and saves in database. A cronjob is set which automatically updates all social media channels like facebook, foursquare, Google places, Quickr once in a week. Period of channel updates is editable.

A Neos plugin (software extension) which imports the store information from the spreadsheet (.csv) and creates or updates all the stores in the backend.

In the admin section, the admin can add and edit content like images, videos, texts and select a layout from given list of layouts and assign to a webpage of a store. Lelesys developed a feature in Neos which references the layout and content of the parent page. Common content can be managed in the parent page and also individual store page can be edited.

Lelesys also developed a feature in Neos which shows preview of the edited pages in given sized iframe.

Advantages to admin 

Hence admin can update all information like address, working hours of the all stores on all the social media channels at one place and this can be done automatically also. No need to go to every social media channel to update information.

Admin can update all information like address, working hours of the all stores on all the social media channels at one place and this can be done automatically also. No need to go to every social media channel to update information.

Admin can create multiple stores in the backend for a single mall at one click, no need to create each separately.

Admin can edit common content of a store page by editing editing parent page. No need to edit each and every page separately. Individual store page also can be edited. Layouts can be edited at one place for all the stores of a shopping mall.

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